Clow, Kenneth E. <br/><br/>
Integrated advertising promotion and marketing communications / 
By Kenneth E. Clow and Donald Baack. 
 - 3 
 - New Delhi  PHI Learning Pvt Ltd  2008 
 - Xix, 515p. ;  28 cm. 
<br/><br/><label>ISBN: </label>9788120333055 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Personal selling database marketing and customer relationship management<br/>Corporate image and brand management
<br/><br/><label>Dewey Class. No.: </label>659.13   / CLOK