TY  - BOOK
AU  - Arens, William F.
TI  - Contemporary advertising
SN  - 9780070667662
U1  - 659.1  10
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd
KW  - Crafting marketing and advertising strategies
KW  - Creating advertisements and commercials
ER  -