Arens, William F. <br/><br/>
Contemporary advertising / 
By William F Arens. 
 - 10th ed. 
 - New Delhi :  Tata McGraw Hill Publishing Company Ltd ,  2008. 
 - Xxxiv, 614p. ;IT-24 ;EN-20 ;CR-8 ;IN-31 ;  24 cm. 
<br/><br/><label>ISBN: </label>9780070667662 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Crafting marketing and advertising strategies<br/>Creating advertisements and commercials
<br/><br/><label>Dewey Class. No.: </label>659.1   / AREW