TY  - BOOK
AU  - Krishnamacharyulu, C S G.
AU  - Ramakrishnan, Lalitha.
TI  - Cases in rural marketing : : an integrated approach 
SN  - 9788131701881
U1  - 658.802  1
PY  - 2009///
CY  - New Delhi
PB  - Pearson Education
KW  - Marketing analysis and information system
KW  - Rural financing strategy
KW  - Marketing decision and models
ER  -