Krishnamacharyulu, C S G. <br/><br/>
Cases in rural marketing :   an integrated approach / 
By C. S. G. Krishnamacharyulu and Lalitha Ramakrishnan. 
 - 1st ed. 
 - New Delhi :  Pearson Education ,  2009. 
 - X, 264p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9788131701881 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing analysis and information system<br/>Rural financing strategy<br/>Marketing decision and models
<br/><br/><label>Dewey Class. No.: </label>658.802   / KRIC