TY  - BOOK
AU  - Krishnamacharyulu, C S G.
AU  - Ramakrishnan, Lalitha.
TI  - Rural marketing: : text and cases 
SN  - 9788131732632
U1  - 658.802  2
PY  - 2009///
CY  - New Delhi
PB  - Pearson Education
KW  - Marketing of rural industry products
KW  - Rural marketing research
KW  - Marketing of consumer products
ER  -