Krishnamacharyulu, C S G. <br/><br/>
Rural marketing:   text and cases / 
By C. S. G. Krishnamacharyulu and Lalith Ramakrishnan. 
 - 2nd ed. 
 - New Delhi :  Pearson Education ,  2009. 
 - Xvii, 397p. ;  23.5 cm. 
<br/><br/><label>ISBN: </label>9788131732632 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing of rural industry products<br/>Rural marketing research<br/>Marketing of consumer products
<br/><br/><label>Dewey Class. No.: </label>658.802   / KRIC