TY  - BOOK
AU  - Krishnamacharyulu, C S G.
AU  - Ramakrishnan,Lalitha.
TI  - Rural marketing: text and cases 
SN  - 9788177589764
U1  - 658.802  1
PY  - 2009///
CY  - New Delhi
PB  - Pearson Education
KW  - Marketing information sysytem
KW  - Rural economy
KW  - Marketing management perspectives
ER  -