TY  - BOOK
AU  - Paul, Justin.
AU  - Kapoor, Ramneek.
TI  - International marketing: text and cases 
SN  - 9781259001802
U1  - 658.848  2
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd
KW  - Product promotion advertising and building brands in foreign markets
KW  - Communication and negotiation for international markets
ER  -