Paul, Justin. <br/><br/>
International marketing :  text and cases / 
By Justin Paul and Ramneek Kapoor. 
 - 2nd ed. 
 - New Delhi :  Tata McGraw Hill Publishing Company Ltd ,  2008. 
 - Xvii, 379p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9781259001802 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product promotion advertising and building brands in foreign markets<br/>Communication and negotiation for international markets
<br/><br/><label>Dewey Class. No.: </label>658.848   / PAUJ