TY  - BOOK
AU  - Murthy, S N.
AU  - Bhojanna, U.
TI  - Advertising: an imc perspective 
SN  - 8174465340
U1  - 659.1  1
PY  - 2007///
CY  - New Delhi
PB  - Excel Books
KW  - Public relation publicity and corporate advertising
KW  - Perspective on consumer behaviour
ER  -