Murthy, S N. <br/><br/>
Advertising :  an imc perspective / 
By S N Murthy and U Bhojanna. 
 - 1st ed. 
 - New Delhi :  Excel Books ,  2007. 
 - Xiii, 418p. ;  24 cm. 
<br/><br/><label>ISBN: </label>8174465340 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relation publicity and corporate advertising<br/>Perspective on consumer behaviour
<br/><br/><label>Dewey Class. No.: </label>659.1   / MURS