TY  - BOOK
AU  - Kazmi, S H H.
AU  - Batra, Satish K.
TI  - Advertising and sales promotion
SN  - 9788174466396
U1  - 659.13  3rd ed.
PY  - 2009///
CY  - New Delhi
PB  - Excel Books
KW  - Advertising classification functions and benefits
KW  - Sales promotion objectives and budget allocation
ER  -