Kazmi, S H H. <br/><br/>
Advertising and sales promotion / 
By S H H Kazmi and Satish K Batra. 
 - 3rd ed. 
 - New Delhi :  Excel Books ,  2009. 
 - Xiv, 660p. ;  23.5 cm. 
<br/><br/><label>ISBN: </label>9788174466396 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising classification functions and benefits<br/>Sales promotion objectives and budget allocation
<br/><br/><label>Dewey Class. No.: </label>659.13   / KAZS