Mittal, Sanjiv., ed. Arora, Soma., ed. Gupta, Akanksha., ed. text xx New Delhi Excel Books 2009 1st ed. monographic und eng

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xiii,723p. ; PB 25 cm Edited by Sanjiv Mittal, Soma Arora and Akanksha Gupta. Do entrepreneurs think differently from others? The National Business Plan Competition "Entrepreneurship Challenge 2008", organized by USMS, Guru Gobind Singh Indraprastha University, provides an apt answer to this question. The students of various Management and Engineering institutions from all over India participated in the competition and presented unique business plans. While there is a great deal of literature exploring the dynamics of new firm creation, the need for creative research on entrepreneurial mindset or cognition is relatively new. This book is an innovative compilation of the business plans, short-listed during the competition, that explore the relationship between the aspirations of generation next and entrepreneurship. It deals with the foundation of entrepreneurship and with the effects of different cultural settings on the incidence and success of entrepreneurs. The topics covered in this edited volume vary from perception, motivation, risk, and passion to opportunity recognition, TAKNEEK challenges, conventional approaches to entrepreneurial behavior, etc. This book establishes a research agenda for the future as it conceptualises and provides different approaches to the business creation process. It would prove to be a valuable guide to the professionals, corporate leaders, practicing managers, research scholars as well as management and engineering students. Entertainment mall Handicrafts industry Fruit delite 001.072378 MITS 9788174467393 210716 20260323141356.0