TY  - BOOK
AU  - Srivastava, R K.
TI  - Product management and new product development
SN  - 9788174464780
U1  - 658.575  1
PY  - 2006///
CY  - New Delhi
PB  - Excel Books
KW  - Changing job function of product managers
KW  - Interface of product management personnel with sales personnel
ER  -