00588nam a2200181Ia 450000500170000000800410001702000180005804000180007604100080009408200220010210000210012424500740014525000120021926000380023130000240026965000460029365000670033920220318124740.0210716s2006    xx            000 0 und d  a9788174464780  cAIMIT LIBRARY  aeng  a658.575 21bSRIR  aSrivastava, R K.  aProduct management and new product development /cBy R K Srrivastava.  a1st ed.  aNew Delhi :bExcel Books ,c2006.  axi, 236p. ;c24 cm.  aChanging job function of product managers  aInterface of product management personnel with sales personnel