Srivastava, R K. <br/><br/>
Product management and new product development / 
By R K Srrivastava. 
 - 1st ed. 
 - New Delhi :  Excel Books ,  2006. 
 - xi, 236p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9788174464780 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Changing job function of product managers<br/>Interface of product management personnel with sales personnel
<br/><br/><label>Dewey Class. No.: </label>658.575   / SRIR