TY  - BOOK
AU  - Kumar, S Ramesh.
TI  - Consumer behaviour and branding: concepts reading and cases: Concepts readings and cases
SN  - 9788131722367
U1  - 658.8342 KUMS 
PY  - 2009///
CY  - New Delhi
PB  - Pearson Education
KW  - Consumer Behavior
ER  -