00425nam a2200145Ia 4500008004100000020001800041041000800059082001800067100002100085245009500106250000600201260003900207300001100246650002200257210716s2009    xx            000 0 und d  a9788131722367  aeng  a658.8342 KUMS  aKumar, S Ramesh.  aConsumer behaviour and branding: concepts reading and cases.bConcepts readings and cases.  a1  aNew DelhibPearson Educationc2009  axv,607  aConsumer Behavior