Kumar, S Ramesh. <br/><br/>
Consumer behaviour and branding: concepts reading and cases.  Concepts readings and cases. 

 - 1 
 - New Delhi  Pearson Education  2009 
 - xv,607 
<br/><br/><label>ISBN: </label>9788131722367 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342 KUMS