TY  - BOOK
AU  - Hooley, Graham J;Piercy, Nigel F;Nicoulaud, Brigitte.
TI  - Marketing strategy and competitive positioning
SN  - 9788131727997
U1  - 658.835 HOOG 
PY  - 2008///
CY  - New Delhi
PB  - Pearson Education
KW  - Marketing
ER  -