00413nam a2200145Ia 4500008004100000020001800041041000800059082001700067100005800084245005200142250000600194260003900200300001400239650001400253210716s2008 xx 000 0 und d a9788131727997 aeng a658.835 HOOG aHooley, Graham J;Piercy, Nigel F;Nicoulaud, Brigitte. aMarketing strategy and competitive positioning. a4 aNew DelhibPearson Educationc2008 axviii,614 aMarketing