TY  - BOOK
AU  - Kapferer, J N; Bastien, V.
TI  - Luxury strategy: break the rules of marketing to build luxury brands: break the rules of marketing to build luxury brands
SN  - 9780749456993
U1  - 658.802 KAPJ 
PY  - 2009///
CY  - New Delhi
PB  - Kogan Page
KW  - General Management
ER  -