TY  - BOOK
AU  - Schiffman, Leon G
AU  - Kanuk, Leslie Lazar.
TI  - Consumer behavior
SN  - 9788177589993
U1  - 658.8342  9
PY  - 2004///
CY  - New Delhi
PB  - Pearson Education
KW  - Consumer Behavior
KW  - Consumer as an Individual
KW  - Consumer in their Social and Cultural Settings
KW  - The Consumer Decision Making Process
ER  -