TY  - BOOK
AU  - Thompson, Arthur A
AU  - Strickland A J III, 
AU  - Gamble, John E
AU  - Jain, Arun K.
TI  - Crafting and executing strategy : : The quest for competitive advantage 
SN  - 0070146721
U1  - 658.4012 16
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd
KW  - Strategic Management
KW  - Strategic Thinking Capsule
ER  -