TY  - BOOK
AU  - Mcdaniel, carl; Lamb, Charles W; Hair, Joseph F.
TI  - Principles of marketing
SN  - 9788131509821
U1  - 658.8 MCDC 
PY  - 2008///
CY  - New Delhi
PB  - Cengage Learning India Pvt Ltd
KW  - Marketing
ER  -