00330nam a2200133Ia 4500008004100000020001500041041000800056082002000064100001600084245002600100260004500126300001100171650001400182210716s2008 xx 000 0 und d a0195677943 aeng a658.804023 GHOP aGhosh, P K. aIndustrial marketing. aNew DelhibOxford University Pressc2008 aix,568 aMarketing