Godson, Mark. <br/><br/>
Relationship marketing / 
By Mark Godson. 
 - 1st ed. 
 - New Delhi :  Oxford University Press ,  2009. 
 - Xii, 361p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780199580842 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Investigation and interpretation  customer relationship<br/>Customer loyalty and involvement
<br/><br/><label>Dewey Class. No.: </label>658.812   / GODM