TY  - BOOK
AU  - Baran, Roger J.
AU  - Galka, Robert J
AU  - Strunk, Daniel P.
TI  - Customer relationship management
SN  - 9788131505182
U1  - 658.812  1
PY  - 2008///
CY  - New Delhi
PB  - Cengage Learning India Pvt Ltd
KW  - Sales strategy and CRM
KW  - Relationship marketing and customer relationship management
KW  - Database and customer data development
ER  -