00569nam a2200169Ia 4500008004100000020001800041041000800059082001700067100003400084245004100118250000600159260005200165300000800217650002900225999001900254952012600273210716s2008    xx            000 0 und d  a9788131506547  aeng  a658.802 SIRM  aSirgy, M Joseph;Rahtz, Don R.  aIntegrated marketing communications.  a1  aAustraliabCengage Learning India Pvt Ltdc2008  a362  aMarketing Communications  c203807d203807  001040708MBAaAIMITbAIMITd2009-09-16g325.00l0o658.802 SIRMpMBA06373r2026-05-23 00:00:00v243.75w2021-07-16yBK