TY  - BOOK
AU  - Sirgy, M Joseph;Rahtz, Don R.
TI  - Integrated marketing communications
SN  - 9788131506547
U1  - 658.802 SIRM 
PY  - 2008///
CY  - Australia
PB  - Cengage Learning India Pvt Ltd
KW  - Marketing Communications
ER  -