Sirgy, M Joseph;Rahtz, Don R. <br/><br/>
Integrated marketing communications. 

 - 1 
 - Australia  Cengage Learning India Pvt Ltd  2008 
 - 362 
<br/><br/><label>ISBN: </label>9788131506547 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Communications
<br/><br/><label>Dewey Class. No.: </label>658.802 SIRM