00361nam a2200145Ia 4500008004100000020001600041041000800057082001500065100004200080245001500122250000600137260004400143300001400187650001400201210716s2009    xx            000 0 und d  a019806330X.  aeng  a658.8 BAIP  aBaines, Paul;Fill, Chris;Page, Kelly.  aMarketing.  a1  aNew yorkbOxford University Pressc2009  axxvii,858  aMarketing