TY  - BOOK
AU  - Zikmund, William G.
TI  - Business research methods
SN  - 9788131500293
U1  - 001.42 7
PY  - 2008///
CY  - New Delhi
PB  - Cengage Learning India Pvt Ltd
KW  - Business Research
KW  - Measurement Concepts
KW  - Sampling and Fieldwork
KW  - Data Analysis and Presentation
ER  -