Zikmund, William G. <br/><br/>
Business research methods / 
By William G. Zikmund 
 - 7th ed. 
 - New Delhi ;  Cengage Learning India Pvt Ltd ,  2008. 
 - xix, 748p ;  24 cm. 
<br/><br/><label>ISBN: </label>9788131500293 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Research<br/>Measurement Concepts<br/>Sampling and Fieldwork<br/>Data Analysis and Presentation
<br/><br/><label>Dewey Class. No.: </label>001.42  / ZIKW