TY  - BOOK
AU  - Jain, Subhash C.
TI  - Marketing strategy: planning implementation and control: Planning implementation and control
SN  - 9788131505434
U1  - 658.802 JAIS 
PY  - 2004///
CY  - New Delhi
PB  - Cengage Learning India Pvt Ltd
KW  - Marketing
ER  -