00363nam a2200145Ia 4500008004100000020001500041041000800056082001500064100004400079245001500123250000600138260004500144300001400189650001400203210716s2008    xx            000 0 und d  a019806330X  aeng  a658.8 BAIP  aBaines, Paul; Fill, Chris; Page, Kelly.  aMarketing.  a1  aNew DelhibOxford University Pressc2008  axxvii,859  aMarketing