TY  - BOOK
AU  - Elliott, Richard.
AU  - Percy, Larry.
TI  - Strategic brand management
SN  - 9780199260003
U1  - 658.827  1
PY  - 2008///
CY  - New Delhi
PB  - Oxford University Press
KW  - Branding services and managing the corporate brand
KW  - Understanding the social psychology of brands
ER  -