Elliott, Richard. <br/><br/>
Strategic brand management / 
By Richard Elliott and Larry Percy. 
 - 1st ed. 
 - New Delhi :  Oxford University Press ,  2008 . 
 - xiv, 265p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780199260003 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding services and managing the corporate brand<br/>Understanding the social psychology of brands
<br/><br/><label>Dewey Class. No.: </label>658.827   / ELLR