TY  - BOOK
AU  - Malhotra, Naresh K
AU  - Dash, Satyabhusan.
TI  - Marketing research: : Applied orientation 
SN  - 9788131723173
U1  - 658.83  5
PY  - 2009///
CY  - New Delhi
PB  - Pearson Education
KW  - Research Design Formulation
KW  - Data Collection, Preparation, Analysis and Reporting
ER  -