Malhotra, Naresh K <br/><br/>
Marketing research:   Applied orientation / 
By Naresh K Malhotra and Satyabhushan Dash 
 - 5th ed. 
 - New Delhi :  Pearson Education,  2009. 
 - xxxi,859p. ;  PB :  28 cm 
<br/><br/><label>ISBN: </label>9788131723173 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Research Design Formulation<br/>Data Collection, Preparation, Analysis and Reporting
<br/><br/><label>Dewey Class. No.: </label>658.83   / MALN