TY  - BOOK
AU  - Rai, Alok Kumar.
TI  - Customer relationship management: concepts and cases: Concepts and cases
SN  - 9788120335387
U1  - 658.812 RAIA 
PY  - 2008///
CY  - New Delhi
PB  - PHI Learning Pvt Ltd
KW  - Sales & Distribution Management
ER  -