Rai, Alok Kumar. <br/><br/>
Customer relationship management: concepts and cases.  Concepts and cases. 

 - 1 
 - New Delhi  PHI Learning Pvt Ltd  2008 
 - xvi,247 
<br/><br/><label>ISBN: </label>9788120335387 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales & Distribution Management
<br/><br/><label>Dewey Class. No.: </label>658.812 RAIA