TY  - BOOK
AU  - Chunawalla, S A.
TI  - Compendium of brand management
SN  - 9788184885163
U1  - 658.827  1
PY  - 2008///
CY  - New Delhi
PB  - Himalaya Publishing House
KW  - Brand culture and brand rituals
KW  - Reality environment of brands
ER  -