Chunawalla, S A. <br/><br/>
Compendium of brand management / 
By S. A. Chunawalla. 
 - 3rd ed. 
 - New Delhi :  Himalaya Publishing House ,  2008 . 
 - 322p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9788184885163 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand culture and brand rituals<br/>Reality environment of brands
<br/><br/><label>Dewey Class. No.: </label>658.827   / CHUS