TY  - BOOK
AU  - Kapferer, Jean Noel.
TI  - Strategic brand management: creating and substaining brand equity long term 
SN  - 9788175541092
U1  - 658.827  2
PY  - 2007///
CY  - New Delhi
PB  - Kogan Page
KW  - Brand language and territory of communication
KW  - Economic consequences of brand extension
ER  -