00698nam a2200205Ia 4500 20220603145857.0 210716s2007 xx 000 0 und d 9788175541092 AIMIT LIBRARY eng 658.827 2 KAPJ Kapferer, Jean Noel. 40337 Strategic brand management : creating and substaining brand equity long term / By Jean Noel Kapferer. 2nd ed. New Delhi : Kogan Page , 2007. 443p. ; 23 cm. Brand language and territory of communication 40338 Economic consequences of brand extension 40339 ddc BK 2nd 658.827 KAPJ 203361 203361 0 0 ddc 0 0 MBA AIMIT AIMIT 2004-08-14 395.00 Bill no:5780; Bill dt:2004-08-14 0 658.827 KAPJ MBA00659 2025-07-21 00:00:00 316.00 2021-07-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT 2008-01-09 395.00 Bill no:542; Bill dt:2007-12-18 0 658.827 KAPJ MBA04677 2025-07-21 00:00:00 316.00 2021-07-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT 2009-03-17 395.00 Bill no:9191; Bill dt:2009-02-12 0 658.827 KAPJ MBA05927 2025-07-21 00:00:00 316.00 2021-07-16 BK