Kapferer, Jean Noel. <br/><br/>
Strategic brand management :  creating and substaining brand equity long term / 
By Jean Noel Kapferer. 
 - 2nd ed. 
 - New Delhi :  Kogan Page ,  2007. 
 - 443p. ;  23 cm. 
<br/><br/><label>ISBN: </label>9788175541092 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand language and territory of communication<br/>Economic consequences of brand extension
<br/><br/><label>Dewey Class. No.: </label>658.827   / KAPJ