TY  - BOOK
AU  - Wells, William.
AU  - Moriarty, Sandra.
AU  - Burnett, John.
TI  - Advertising: principles and practice 
SN  - 9788120333048
U1  - 659.1  7
PY  - 2008///
CY  - New Delhi
PB  - PHI Learning private limited
KW  - Sales promotion events and sponsorships
KW  - Media planning and buying
ER  -